The Ginger Agency, New Brunswick’s largest marketing firm, is proud to announce the appointment of Sarah Martell to agency President. In this role, Sarah will lead Ginger’s bilingual strategic marketing & communications practice. She is joining Ginger after serving as the Associate Vice-President (AVP), Strategic Communications & Marketing for the University of New Brunswick (UNB).  

We are thrilled to have Sarah leading the strategic practice at Ginger. She’s an accomplished executive leader and a talented marketer. Her intelligence, experience and vision will serve as an asset to our clients and will help our team continue to grow as professionals. Her focus on strategy will allow my Co-CEO and I to focus on building a stronger business and supporting growth in the province.

Kerry Wells | Co-Ceo – The Ginger Agency

During her time at UNB, Sarah built an innovative Marketing Office to lead marketing, advertising, branding and creative services. Most recently, as the inaugural AVP, she established the Strategic Communications & Marketing Office, integrating the work of over twenty professionals. Under Sarah’s leadership, UNB won more than a dozen awards for marketing and communications campaigns and programs. Before joining UNB, she held marketing roles with various national organizations and led several successful and complex campaigns. Sarah completed marketing and communications graduate studies at H.E.C. Montreal and holds a bachelor’s degree in Commerce in Marketing from Concordia University.

I’m excited to embark on this journey. Joining Andrew and Kerry, a duo of accomplished entrepreneurs who care deeply about their people, their clients and their province, and the talented Ginger team is truly a unique opportunity. I look forward to continuing to create value, impact and results for our clients through our shared passion for marketing.

Sarah Martell | Incoming President – The Ginger Agency

Distilling the complex into clear, creative communications, Ginger builds meaningful brands fueled by passion and purpose. Ginger was founded in 2009 in Fredericton. In 2022, Ginger acquired Saint John based Bonfire Communications forming New Brunswick’s largest marketing agency. From NB Power to SABIAN Cymbals, Ginger provides strategic marketing services to the province’s leading brands.